Being a fan of Old Navy's clothing, I frequent their website. I've been noticing their latest 'rebranding' efforts over the past few months (they send me a newly designed credit card after each rebranding -- I think I've gotten 4 in the last few years), and they are currently using a very interesting choices in typography.
I guess it would be kind of risky mixing 'normal' faced text with italicized within a word, and they do it a lot of places on their site. They also mix small caps with upper and lower case words.
I think I like it, and I think they are successful in what they've done. I like the look of the wording that they treat with this type choice and it doesn't detract from the readability...what do you think?
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